Thursday, 20 March 2014

A career in PR


A career in pr, tips for a career in pr

Although my blog is called ‘Secrets of a PR Girl’ I realised that I haven’t yet posted about my job in public relations (PR), how I got it, and what I do on a day-to-day basis. I see a lot of people on twitter saying that they dream of working in PR, so I thought would start by posting a bit about how I got my job and share a few of my own recommendations for anyone who is looking to do the same. 

So how did I end up working in PR? Well, after graduating from university with a BA (Hons) in Fashion: Media & Promotion, I wasn't 100% sure what I wanted to do. I knew I enjoyed marketing and PR, so thought I would pursue these as career options. After returning from travelling in 2011, I started applying for some work experience to build up my CV and secured placements at Look magazine and Snow PR, where I helped out during London Fashion Week. After getting some experience in fashion PR, I then landed a three-month internship at a local PR company, which wasn't fashion based.  After my three months was up they offered me a job and the rest, as they say, is history!

After about 11 months with the company I decided I wanted to get some solid PR training and study for an industry body (CIPR) accredited qualification to help me develop my skills and enhance my career opportunities and I signed up to the CIPR Advanced Certificate in PR. The course was part-time, which meant I went up to London on certain Saturdays throughout the year for lectures and meetings with my course tutors and the rest of the course consisted of reading and assignments, which were both done in my own time. 

If you are looking to get into PR I would definitely recommend studying for a CIPR qualification, but if you haven’t got the time, or money, to enroll yourself on a course, then these would be my top tips to help build up your CV:
  • Get as much experience as you can. Being in a live PR environment will help you understand exactly what a career in PR includes and you can then decide if it’s for you or not. 
  • Stand out from the crowd. PR is the second most popular industry graduates now want to work in after teaching, so it can get competitive. Think about what will make an employer remember you after an interview. Maybe start a blog or YouTube channel to showcase your writing skills and personality.
  • Practice writing press releases and remember to check your grammar and spelling carefully. My grammar wasn't my strong point when I started my job, but I took the time to teach myself all of those important little lessons. 
  • Learn the relevant skills. Knowing how to write a press release isn't enough anymore and a PR professional now needs to know how to run a campaign across various social media channels, film and edit a video and have an understanding of design. 
If you’re interested in PR I hope you found this post useful and if you've got any questions feel free to email, or tweet me using the links below.

Amy x

4 comments:

  1. Very insightful! I have no idea what i'm going to with myself when i leave uni :/
    http://www.styleandbeautyforless.co.uk/

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    1. Hope it was helpful! I felt exactly the same! Don't worry you will work it out :) x

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  2. Thank you so much! I'm hoping to have a career in PR so fingers crossed lol X

    thefashion-junkie

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    1. Aww glad it was useful :) Good luck! x

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Thank you to everyone who takes the time to comment on my blog :) If you want to ask me a question email me at secretsofaprgirl@hotmail.co.uk or tweet me @amysimmons_89

Amy x